With a discerning eye and solid gold track record of knowing what their customers want, the owners of Tassels Jewelry pride themselves on the sheer variety and craftsmanship of the designers and cutting-edge jewelry their boutique offers.

Business partners for 30 years and friends since high school, the owners—Lynne Halpern and Juli Bauman—keep it simple by retailing exquisitely designed rings, bracelets, necklaces and earrings in a bright, welcoming and luxurious shop in the heart of Buckhead.

Featuring the work of designers such as Jacquie Aiche, Dana Rebecca, Lauren Rubinski, Paul Morelli, Anita Ko and Irene Neuwirth, Tassels has long been the place to go for eye-popping pieces with pleasing price points for every pocketbook. Browsers are encouraged to try on the jewelry, as the owners want patrons to feel completely at home.

Customers are greeted warmly and can expect individualized attention on each and every visit. They often create “wish lists” that are saved and can be accessed by husbands or significant others in search of the perfect gift. Newly acquired jewelry pieces are often featured on Tassels’ Instagram account, and trunk shows are also part of the marketing mix.

As quintessential jewelry connoisseurs themselves, Halpern and Bauman have always loved everything about their chosen profession. “Buying jewelry is emotional and visceral,” says Halpern. “It’s been so gratifying being able to help our customers find the perfect piece for any and all occasions—whether worn with blue jeans or to black-tie events. Making customers happy is what brings us true satisfaction.”

Ellen Uribe is an award-winning journalist and communications expert. She is a sought-after speaker, participating as a moderator and panelist at numerous industry events, conferences and broadcast outlets. She has contributed to Vanity Fair, Palm Beach Life, The New York Times, Chicago Tribune, Women’s Wear Daily and Time Magazine.