Atlanta Design Group (ADG) may be celebrating 48 years in business, but this pioneering company stays as fresh and dynamic as any new player on the scene. As the Southeast’s largest to-the-trade design showroom, ADG blends decades of expertise with innovation, offering interior designers comprehensive resources to elevate their projects from good to exceptional. With its finger on the pulse of design trends, ADG ensures small design firms have access to the best furnishings and back-office support to run their businesses smoothly.
ADG Studio is one of ADG’s divisions. It is guided by director Michael Schluetter, a celebrated designer with more than 25 years of international experience who takes a distinctive approach that merges modern European aesthetics with functional luxury. Schluetter’s background—rooted in his family’s kitchen design business in Germany—infuses the Studio’s projects with a thoughtful blend of European innovation and American sensibility.
ADG Studio is expanding to showcase a curated range of modern European products that highlight the intersection of precision, quality and streamlined style. These offerings include customizable modular kitchens, sleek bathroom designs and contemporary furniture sourced from top-tier European manufacturers. The expansion caters to designers and clients seeking more than just service; they are looking for spaces that tell a story, capture unique design compositions and bring an artistic touch to architecture.
“We create unique and catered interior designs that view the client, their life and their environments as a whole,” explains Schluetter. “Our approach is about inspiring designers and homeowners to envision connected, seamless spaces that are both functional and artful in their composition.”
As part of the expansion, ADG Studio is adding 2,200 square feet to its 30,000-square-foot showroom, featuring immersive displays that showcase modern European furniture and fully functional kitchen setups. “This is the first time in my career that I’ve had two fully operational kitchens in one showroom. We want clients and designers to experience firsthand how these spaces can come alive, blending practicality with sleek design,” Schluetter says.
The Studio’s growth is a response to increasing demand for design solutions that straddle modern and transitional styles, moving away from traditional aesthetics. “Purely traditional designs are becoming less common. Today’s clients are seeking a unique composition of elements that elevate their homes into curated, modern sanctuaries,” says Schluetter.
ADG Studio welcomes not only trade professionals but also residential clients looking for modern, thoughtful design solutions for their homes. Whether homeowners desire a single room makeover or a comprehensive, connected home design, ADG Studio provides a fresh and sophisticated approach tailored to individual needs.

ADG Studio doesn’t just provide products; it partners with designers and homeowners alike to offer a full spectrum of services. From customizable cabinetry and appliance specifications to furniture placement, ADG Studio ensures that every project—whether new construction or renovation—runs smoothly and cohesively. This holistic, turnkey approach enables clients to achieve spaces that are sophisticated, functional and distinctly personalized. ADG Studio embodies the deep-rooted heritage of its mother company, Atlanta Design Group, which stands by its guiding principle of “one company, one source, one solution.” With nearly five decades of expertise, ADG sets a standard for excellence and comprehensive service in the design industry. ADG Studio is poised to enhance and intensify this legacy by expanding the company’s offerings and experiences.
In addition to Atlanta Design Group’s regular design workshops, lunch-and-learn events and boot camps, ADG Studio adds a deeper focus on education in European and modern design, new design technologies and the latest appliance trends. The Studio is expanding its offerings throughout 2025, and once the new showroom addition is ready, it will include specialized sessions tailored for residential clients seeking modern design insights. “Our goal is to share the knowledge and insights we’ve gained through industry research so that designers and clients can stay ahead of the curve,” Schluetter explains.
Katja Lauterbach of Duett Design, a designer and client of ADG Studio, weighs in on her experience working with the company: “Working with ADG Studio has been a fantastic experience. As an interior designer focused on delivering modern European style, finding high-quality European vendors is key, and ADG Studio consistently delivers. Michael truly understands my vision and is always quick to support my needs, helping me create seamless client experiences. I’m thrilled to see the new European vendor offerings they’re introducing to the South and can’t wait to bring these unique pieces to my clients.”
A standout feature of ADG Studio is its use of cutting-edge technology that empowers designers. Clients have access to an advanced rendering system that simulates the precise positioning of a house based on GPS data, providing insight into how natural light will interact with the space throughout the day. Designers and clients can explore these spaces in real time, making on-the-spot adjustments to materials and layouts. For an even more immersive experience, the system supports 360-degree exploration using virtual reality headsets, allowing clients to virtually walk through their future spaces and experience the design firsthand. “This kind of interactive technology puts designers ahead of the game,” Schluetter says. “We provide a one-stop solution that simplifies the process while enhancing the final result.”
By blending expertise, a unique eye for design and curated product offerings, ADG Studio is a leader in redefining design for Atlanta’s community. This expansion cements its role as a hub for professionals and homeowners looking for more than just good service but also for those seeking a distinct and transformative interior design experience. *
Dana W. Todd is a professional writer specializing in interior design, real estate, luxury homebuilding, landscape design, architecture and art.