Redefine Home is changing people’s perspectives about their homes. Covering 6,000 square feet, the boutique offers more than just retail; it’s a tranquil haven where innovative design and thoughtful insights converge to provide clients with beautiful, timeless interiors. Owned by Kim Gettenberg, who acquired the boutique in June 2024, the store reflects her distinct perspective on design—one that marries aesthetic appeal with the psychology of human behavior.
Gettenberg’s journey into the world of interior design was anything but conventional. Her parents were regulatory compliance accountants on Wall Street who were surprised to discover their daughter was a creative. “When I was little, I would rearrange my parents’ office furniture and repaint my room during snowstorms,” she says. “I’m definitely the black sheep of the family.” Growing up as the black sheep ultimately helped shape the designer’s character and values of authenticity, innovation, nonconformity and resilience.
The designer’s natural curiosity led her to an undergraduate degrees in psychology from the University of Arizona, interior design from NYIT, and a Master of Fine Arts in luxury and brand management from the Savannah College of Art and Design (SCAD); her education provides a rich backdrop to her design philosophy. “I’ve always been fascinated by how our environments affect our mental well-being,” she says. “My design approach incorporates that understanding. I want to create spaces that are comfortable and allow people connect with nature.”
Before establishing herself in Atlanta, Gettenberg honed her skills at design firms in New York and Naples, Florida, where she specialized in high-end residential projects, including multimillion-dollar home rebuilds and model homes in America’s first sustainable community. Her experiences shaped her belief that design should be visually appealing and emotionally nurturing. “I want my clients to feel that their homes tell their personal stories. A glimpse of who they are, where they have been and who they hope to become,” she says.
At Redefine Home, the aesthetic revolves around a harmonious palette of neutral colors and lots of rich, natural textures inspired by travel. Gettenberg emphasizes that combining modern and traditional elements creates a timeless appeal. “Timeless design transcends trends,” she explains. “When you mix old-world charm with contemporary elements, it tells a story that resonates with our shared human experience.”
The boutique features an array of carefully curated furniture and accents, each piece selected for its ability to evoke a sense of time and sophistication. A strong advocate for sustainable practices, Gettenberg hopes to integrate more eco-friendly options into every aspect of the boutique.
Her thesis at SCAD focused on the psychology of overconsumption, exploring the links between material excess and mental health challenges such as anxiety and depression. “We’re consuming too much and putting too much into the environment. There are studies that show overconsumption is related to anxiety and depression and pressures to feel accepted by society,” she says. “We can refocus that energy and approach design with intention for the environment, balance in life and better mental health. The way I design is with intention; it’s not to put accessories in every corner of a house. We don’t need to do that for a home to be comfortable and beautiful. We don’t need mass consumption; we need a thoughtful approach to design so that things don’t have to be redone.”
The boutique features more than 30 vendors, some of which share her commitment to ethical practices. Gettenberg evaluates each vendor’s production methods, ensuring that they produce beautiful items and emphasize moral labor practices and environmental stewardship. “I look for vendors who prioritize an effort to evoke sustainability and quality,” she says. “It’s important for me to know who’s making the furniture and how it’s made. Quality craftsmanship leads to longevity, which means less waste over time.”
Stepping into Redefine Home feels like entering a tranquil retreat. The designer has created an environment that is as inviting as it is inspiring. “The way I curate the store is definitely color-related,” she says. “Having neutral colors and natural materials creates a calmer, more inviting space.”
Her approach extends to her team as well. Gettenberg emphasizes fostering a supportive workplace where employees feel acknowledged and fulfilled. “It’s very, very important to me that the people who work with me really feel appreciated and heard. I try to accommodate ways to make their lives meaningful and purposeful. I want them to enjoy coming to work. And my dog, Ozzie, is our greeter here and my biggest inspiration; he makes everybody happy,” she says.
Beyond retail offerings, Redefine Home provides comprehensive interior design services tailored to individual client needs. From color consultations to space planning, Gettenberg’s expertise allows her to transform spaces, regardless of size or scope. “We can come to your home and use all of our resources and my experience in design to bring the space together,” she says. “It can be as simple as a color consultation, space planning, or using pieces that you have and mixing them with new pieces. We also make construction selections and are happy to work with builders. I was building homes from the ground up in Florida, so I have an extensive construction background.”
One of the core themes of Gettenberg’s design philosophy is the balance of dualities—masculine and feminine, old and new, natural and refined. “I’m from New York, so my upbringing was modern and fast-paced,” she says. “But I lived in Prague, so I had that old-world experience to mirror my old soul. There is so much beauty everywhere. I wanted to marry my experiences with my design aesthetic.”
The boutique is fun to browse even if you’re not looking for furniture or a redesign. Gettenberg curates a selection of lifestyle items alongside furniture, including subtle and sophisticated candles, Italian handbags and cashmere scarves, all reflecting her ethos of balance and elegance. The boutique also features jewelry by CV Designs, showcasing the same blend of masculine and feminine aesthetics that she embraces in her design work.
The name “Redefine Home” is a deliberate choice, embodying Gettenberg’s mission to help clients explore what home truly means to them. “Home should be a sanctuary that nurtures your lifestyle and well-being,” she says. “When people walk into the boutique, they often comment on how calming it feels—that’s the experience I want to create for them at home as well. We are constantly evolving as people, and Redefine Home gives us permission to do that.”
The designer believes the design process should encourage individuals to slow down and reflect on their space. “Trends come and go. I want to inspire a return to intentional living,” she says. “We should focus on creating spaces that endure and will still be considered beautiful for years.”
Redefine Home is a delightful destination for anyone seeking inspiration or unique gifts. With a thoughtful selection of homeware and lifestyle products, it invites visitors to explore and discover pieces that resonate with them.
Whether you’re drawn in by the promise of beautiful furniture or the allure of artisanal accessories, Redefine Home is a testament to the power of thoughtful design and the pursuit of a balanced, fulfilling life. “Design is not just about how things look, but how they make us feel. And that’s what we’re here to redefine,” Gettenberg says. *
Robin Howard is a freelance writer in Charleston. See more of her work at robinhowardwrites.com.
